B2B Websites Fail in User Friendliness

Nielsen Norman Group (via DMnews) released a report revealing how un-user friendly B2B sites are. This should be a wake-up call to B2B marketers everywhere. The old school marketing hype tactics are dying because users are smarter now. They expect more from their user experience. The report sites convoluted content and navigation as big problems. The lack of rates and prices also annoyed users. I urge all B2B webmasters and site owners to take a long hard look at their own sites. Do you REALLY have your user in mind? Can they QUICKLY find what they need? Remember, humans are impatient, make your point quick and keep your site easy to use.