Google recent acquisition of Feedburner - By Bob Cefail

It looks like the recent rumors have been confirmed- Google in its relentless acquisition to take over the world, has acquired or is in the process of acquiring Feedburner, a service that basically helps people promote and track the visitors of their blogs.

Google is watching you!

Now with Google Analytics (formerly Urchin), adding Feedburner to the mix will give Google lots of tracking tools both to optimize their existing services like adsense, but also to track visitors of every kind on the internet and monitor what they search for. We can only hope that Google will adhere to its own policy of "Don't be Evil"

My advice to people is to have their own tracking system in place that is a true 3rd party tracker, and to stop using Feedburner once the acquisition is complete. You do not want to buy your advertising and your tracking from the same person. This is like trusting your gas station to always give you a gallon of gasoline.

Uhhh... Trust, but verify!!!   Isn't that a good policy. Bob Cefail thinks so.

Until Next time

Bob Cefail

Comments

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